HomeDesignIKEA’s most innovative store in the world
IKEA’s most innovative store in the world
January 16, 2020
In the heart of Vienna, IKEA is planning it’s most innovative city centre IKEA store in the world. IKEA Austria is looking for completely new ways to address radically changing customer expectations..
The architectural concept provides completely new ways of presentation, but also huge visibility in a dense city centre area. On 2 floors IKEA will host an external hospitality partner, setting new standards for the area. Bringing “green” elements on all four facades and the roof terrace into the over heated city centre will make IKEA Westbahnhof a milestone in the eco future of the city.
Landscaping solutions on the facades and rooftop garden play an important role in being a good neighbour and supporting the IKEA sustainability ambitions, making them emotionally and rationally obvious for customers. They can even feel it, as calculations say that the circa 160 trees on the building will lower temperature at the building by at least -2 degrees, which will make the surrounding area look significantly greener and more enjoyable.
The conceptual idea of the architecture is based on a grid symbolizing a bookshelf, the green, flexibility, light and simplicity. The transparent, welcoming building embraces daylight, works in harmony with the surroundings and adds an “outside-in”-approach. The facade grid allows a change of open and closed façade elements and takes care that trees can grow on every level. On every façade there will be vertical walls as well as open and light window spaces and light-flooded sections/areas.