The mattress in a box phenomena started around 2014 with Casper and now familiar brands Simba, Emma, Eve, Otty and the like have jumped in creating a somewhat crowded market.
Purple all too aware of this have come at it with a slightly different tech proposition, their Purple Grid.
In a creativity inspired move they have recruited the talents of CG maestros Man vs Machine to visually interpret their unique tech. Their brief was simple; to visualise the feels you feel from laying on their propriety mattress.
The resulting campaign was a series of ultra-tactlile ‘no stress tests’ to convey the products unique properties, and provide the viewer with a sense of comfort.