Outrun the Fade

Shot in London’s Brick Lane, Nike’s latest ad for their Vapourfly 4% trainers sees runners turned into snails and a free falling Big Narstie upsetting their rhythm in this surreal new ad from the creative minds of ad agency Weiden & Kennedy.

Called Piggyback, watch it here with the other two ads in the series, Boneless & Bungee:

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