Loewe’s latest collaboration embodies the spirit of freedom and euphoria as it joins forces with legendary Balearic boutique Paula’s Ibiza.
“Ibiza has always been very dear and personal to me: it’s my deepest tie with Spain, harking back to childhood and adolescent memories,” Loewe designer Jonathan Anderson explains. “I’ve always said that Paula’s Ibiza embodies the spirit of letting go. This collection of ecstatic abandon is part rave, part cyberdog, in acidic neons, faded olive greens, and sunrise orange.”
Notably, 40 Euros from each piece sold will be donated to educational projects supporting socially vulnerable children, following an initial gift of 500,000 Euros.
The vibrant collection includes a full mens and women’s range along with accessories (including bucket hats of course) and even a fragrance.
Rainbow colours compete with neon hues and vivd prints across airy tunics, playful dungarees and stripey tees with Paula’s logo emblazoned on sweats for him and her.
As well as donating €40 to educational projects in the face of the global pandemic, Loewe has also just donated 100,00 surgical masks to the Spanish red Cross and is producing non-surgical masks at their Getafe factory.
Photographer Grey Sorrenti captures the vibe perfectly in his euphorically charged images shot on the streets of New Delhi before the lockdown came into play.