Whilst the 2020 Olympics will not be happening this summer the British lingerie company Agent provocateur provide their vision of the event with an all star line up of incredible sportswomen to showcase its latest ss20 collection.
The new campaign sees Olympic gymnast Georgia Mae-Fenton, pole vaulter Alysha Newman, professional climber Sasha Digiulian and track star Queen Harrison all competing in the latest collection.
The campaign has a distinct 80’s vibe running through it, with a cheeky nod to Queens’s “I want to ride my bicycle” and topped off with the perfect soundtrack by Yello. It was directed by AP’s Creative Director Sarah Shotton with images captured by Charlotte Wales.
Watch the new ad here:
The new collection titled “Play To Win” is available now.