Camaleonda: 70s Icon

The system designed in 1970, makes its comeback 50 years later, speaking a contemporary language, between structural solutions and sustainable choices.

Presented to the public in 1970, Camaleonda has passed through 5 decades of design history as a true icon. Designed by Mario Bellini, this modular sofa has defined the aesthetics of an entire era of interior design, thanks to its great success both in terms of the public and critics.

It is constantly featured in most international design museums and in the film-sets that have defined the collective imagination.

An object that is loved by design aficionados, antique dealers and interior decorators alike is finally back in production after a careful design process that involved the close collaboration between the B&B Italia’s Research & Development Centre and Mario Bellini.

In its reissue, Camaleonda preserves the elements that have made it a contemporary classic. By mutual agreement, Mario Bellini and B&B Italia have decided to keep the 90×90 cm seat module, together with the backrest and the armrest, faithful to the original project, whose original cutting pattern was used for the new edition.

The generous polyurethane padding that forms the characteristic capitonné design remains unchanged, still manufactured with the innovative system of cables, hooks and rings created by Bellini in 1970, which defines the characteristic look and modularity. Thanks to the tie-rods and the rings, in fact, the modules can be unhooked and recombined at will, allowing the sofa to adapt to an evolving taste and the dynamic needs of those using it.

The fundamental characteristic of Camaleonda is its unlimited modularity, a geometric pattern that allows each element to become a sort of enormous pixel through which to define your home environment.

By hooking and unhooking seats, backrests and armrests, you can enjoy the luxury of changing your mind as many times as you desire, moving and redesigning the space. A concept which is dear to Mario Bellini: “Of all the objects I have designed, Camaleonda is perhaps the best in terms of its sense of freedom. There are infinite number of possible configurations.”

The re-edition of the Camaleonda does not look back to the past, but on the contrary it aims to rewrite an indisputable classic in a contemporary perspective.

Aesthetics, dimensions, proportions and the way it is configured remain unchanged, while the composition of the interior has been completely redesigned with no room for nostalgia. 

“When I was asked to update Camaleonda – Mario Bellini declares – it was immediately clear to me that I should never or would never be able to do anything. Change the shape? No, the way it was intended is as good today as it was then. Change the materials? Yes, and that’s why I had a conversation with a company that is a leader in terms of its ability to transform a piece of furniture into a sustainable product.”

All images courtesy of B&B Italia

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